The Marketing Strategist develops, implements, and optimizes data-driven marketing strategies in support of EKU's institutional priorities, including enrollment, brand, academic programs, and student success. Reporting to the Sr. Director of Strategy and Creative, this position ensures marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist executes audience segmentation, campaign performance analysis, and multi-channel marketing strategy — including content and copywriting — to drive engagement and conversion across key audiences.