We're Hiring!

Title: Asst Dir, GOATE

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success,Opportunity&Engage

Position Location: Richmond Campus

Driver Classification: Driver

FLSA: Exempt

Schedule Type:  Full Time (37.5 hrs per week or more)

Hours Per Week: 37.5

Additional Schedule Details: Some evenings and weekends required.

Posted Salary Grade: Exempt - 46

Retirement:   KTRS 

Contact Person: Lakin Wooldridge

Job Summary/Basic Functions

The Assistant Director of Graduate, Online, Adult, and Transfer Enrollment plays a critical role in developing, implementing, and managing recruitment and enrollment strategies for nontraditional student populations at EKU. This position provides strategic oversight and operational support for graduate, online, adult, and transfer student recruitment while ensuring seamless enrollment processes and CRM-driven engagement efforts.
Working closely with the Associate Director of Graduate, Online, & Transfer Enrollment, the Assistant Director helps lead a team of enrollment counselors, drives data-informed decision-making, and enhances partnership development and outreach efforts to expand EKU’s enrollment pipeline for these student populations.

Minimum Qualifications

Education: Bachelor’s degree in Higher Education, Business, Marketing, Communications, or a related field.
Master’s degree preferred in Student Affairs, Higher Education Administration, Enrollment Management, or a related field.

Experience: Minimum three years of experience in higher education admissions, student recruitment, advising, or enrollment management.
Experience working with graduate, online, transfer, or adult student populations preferred.
Strong background in CRM utilization, student engagement analytics, and transfer student support.
Demonstrated ability to supervise staff, manage recruitment initiatives, and build strategic partnerships. Experience can be substituted for specific degree requirements but not educational level.

Licensure & Certifications:

Preferred Qualifications:

Job Duties:

• 35% - Assists in the development and execution of strategic recruitment plans to increase enrollment for graduate, online, adult, and transfer students. Works with academic departments, marketing teams, and student success units to ensure seamless student enrollment and engagement. Implements strategies to streamline and improve the transfer credit evaluation and graduate admissions process. Ensures an inclusive and supportive enrollment experience that meets the needs of nontraditional students. - (Essential)
• 25% - Oversees the effective use of Technolutions Slate or other CRM platforms to track student inquiries, nurture leads, and personalize engagement efforts. Analyzes enrollment trends, CRM analytics, and conversion metrics to inform outreach strategies and enhance student engagement. Develops and manages automation workflows, drip campaigns, and targeted communication strategies to support prospective students at every stage of the enrollment funnel. Ensures data accuracy and reporting mechanisms are in place to track recruitment and enrollment outcomes. - (Essential)
• 20% - Assists in the management, training, and professional development of Graduate, Online, Adu Enrollment Counselors. Provides coaching, performance evaluations, and goal setting to ensure a high-performing team focused on student success. Ensures collaboration across university departments, including financial aid, advising, and student services, to support student enrollment and persistence. Act as Associate Director in the absence of the Associate Director. - (Essential)
• 10% - Builds and strengthens relationships with community colleges, employers, military organizations, and professional associations to expand enrollment pipelines. Represents EKU at transfer fairs, graduate school expos, employer-sponsored education events, and online recruitment webinars. Collaborates with university leadership to identify articulation agreements, corporate education partnerships, and new recruitment opportunities. Oversees targeted outreach initiatives for returning adult learners, graduate students, and online students. - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions:

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.