We're Hiring!

Title: Student Social Media Brand Ambassador

Position Type: Student

Search Type: External - minimum 7 days

Department: 83G000 - Communications & Brand Mgmt-Restr

Division: 3G1000 - Communications & Brand Mgmt-Restr

Position Location: Richmond Campus

Driver Classification: Non-Driver

FLSA: Non-Exempt

Schedule Type:  Part Time, No Benefits (less than 20 hrs per week)

Hours Per Week: 5–10 hours per week, flexible schedule with some evening or weekend hours for events.

Additional Schedule Details: Fall 2025

Posted Salary Grade: Minimum $8.00/hour

Retirement: None

Contact Person: Caleb Shaffer

Job Summary/Basic Functions

We are seeking enthusiastic and creative students to join the Communications and Brand Management department as a Social Media & Brand Ambassador. This role offers the opportunity to represent the Eastern Kentucky University brand across social media platforms, create engaging content and serve as a student voice for current and prospective students.

Position runs on a semester by semester basis with the possibility of extension based on performance.

All applicants will need to email a 1-2 minute introduction video to Caleb.Shaffer@eku.edu as part of the application process. 

Minimum Qualifications

Education: Must be enrolled at EKU

Experience:

• Current EKU student in good academic standing
  
• Demonstrated experience using platforms like Instagram and TikTok
  
• Strong video editing and photography skills
  
• Professional, reliable and self-motivated
  
• Comfortable being both in front of and behind the camera
  
• Creative thinker who is aware of social media trends and audience behavior

Preferred Qualifications:

• Prior experience in content creation, marketing, journalism or communications
• Familiarity with Canva, Adobe Creative Suite, CapCut, or other editing tools
• Involvement in student organizations, leadership roles, or on-campus activities

Job Duties:

Content Creation, Brainstorming & Management

• Create authentic, high-quality and engaging video and photo content that showcases campus life, student experiences, academic programs, events, campus buildings, lesser-known EKU facts, etc.
• Brainstorm and pitch social media posts for platforms like Instagram, TikTok, X, Facebook and Threads to grow social media audiences and improve engagement rates
• Capture and edit short-form video content that aligns with brand guidelines and trends
• Attend and document key campus events to share real-time and/or recap content
• Help brainstorm creative approaches to grow social media audiences and improve engagement rates
• Host and contribute to social media story takeovers, student Q&A sessions and/or “day in the life” style campaigns
• Participate in regular team meetings to pitch content ideas, share feedback and align on upcoming projects
• Maintain consistent communication with supervisor and other ambassadors to coordinate content planning and deadlines and minimize overlap

Brand Representation

• Act as a positive, professional representative of EKU, reflecting the university's values and image
• Participate in on-campus events to promote the university to prospective students and families
• Collaborate with the SSEO and athletics teams to amplify key campaigns and initiatives

Sponsorship: This position is not eligible for visa sponsorship.

Open Until Filled: No

Special Instructions: The following application materials will need to be included:

• Resume
• 1-2 examples of social media content you’ve created (photo, video, or graphic)
• Brief statement (100–200 words) on why you’d be a great student brand ambassador
• 1-2 minute introduction video (Emailed to Caleb.Shaffer@eku.edu)

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.