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Executive Director, Marketing Strategy
- 497782
- Richmond Campus
- Management Positions
- Marketing Positions
- Fulltime Staff
Title: Executive Director, Marketing Strategy
Position Type: Fulltime Staff
Search Type: External - minimum 7 days
Department: 30R003 - StudentSuccess,Outreach&Opportunity
Division: 5R0000 - Student Success, Engage & Oppor
Position Location: Richmond Campus
Driver Classification: University Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or more)
Hours Per Week:
Additional Schedule Details: Some evenings and weekends required.
Posted Salary Grade: Exempt - G28
Retirement: KTRS
Contact Person: Dan Hendrickson
Job Summary/Basic Functions
The Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) is a strategic leader, visionary, and operational expert for Eastern Kentucky University’s (EKU) integrated and comprehensive portfolio of marketing, user experience, and digital recruitment initiatives. The Executive Director of Marketing Strategy reports directly to the Vice President of Student Success & Chief Marketing & Communications Officer, serving as the University’s Deputy CMO and standing in for the CMO as needed. The Executive Director is responsible for the development, coordination, and execution of marketing strategies that support brand and reputation enhancement, identity development, and enrollment and engagement results. The Executive Director partners with Enrollment, Academic Affairs, Student Success, University Advancement, University Communications, and community stakeholders to effectively communicate the EKU value proposition through consistent, compelling, and student-focused messaging. The Executive Director will oversee a multidisciplinary team focused on enhancing the digital experience for prospective and current students, managing EKU’s digital brand presence, and implementing data-informed strategies to increase student affinity, yield, and persistence.
Minimum Qualifications
Education: Master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.
Experience: Three years of experience is required.
Licensure & Certifications:
Preferred Qualifications:
Job Duties:
- 45% - Collaborate with the VP to shape and execute EKU’s multi-year marketing and digital strategy in alignment with brand strategy as set by Communications and Brand Management. Serve as Deputy Chief Marketing Officer, acting as the primary delegate in the VP’s absence. Translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, alumni engagement, and community impact. Lead cross-channel strategies (digital, print, media, social, video, web) that elevate EKU’s visibility and reputation regionally and nationally. Ensure tone, and visual standards are upheld across all units of the University. - (Essential)
- 30% - Direct planning, development, and execution of integrated campaigns that support enrollment goals, student success, and institutional reputation. Partner with Enrollment Management to create campaigns that drive awareness, applications, and yield across diverse student populations (undergraduate, graduate, online, transfer, adult learners). Collaborate with Advancement and Alumni Relations to design campaigns that strengthen donor and alumni engagement. Use research and analytics to identify target audiences, track performance, and optimize strategies. - (Essential)
- 25% - Oversee market research, competitor analysis, and enrollment perception studies to guide strategy. Ensure the use of analytics and KPIs to measure campaign ROI and effectiveness. Provide reports and insights to senior leadership on marketing performance and impact. - (Essential)
Sponsorship: This position is not eligible for visa sponsorship.
Funding Source: Institutional
Open Until Filled: Yes
Special Instructions:
EEO Statement
Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.
Background Check Statement
Offers of employment are contingent upon a satisfactory background check.
